Privacy Policy

Last updated: 2026

1. Data Controller

The data controller responsible for processing your personal data is:
Sugar Agency LTD
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Email: info@sugar-agency.media

2. Information We Collect

We collect personal data you voluntarily provide when joining the waitlist, contacting us, or interacting with the platform. This includes:

• Identification data (first name, country)
• Contact data (email address, optional Instagram handle)
• Communication content
• Technical data (IP address, browser, device, log files)

3. Cookies

We use essential and, with your consent, analytics or marketing cookies. See our Cookie Policy for details and how to manage your preferences.

4. Analytics

Subject to your consent, we may use privacy-friendly analytics tools to measure aggregated traffic and improve our site. No personally identifying data is shared with third parties beyond what is technically required.

5. Newsletter Subscription

When you join the waitlist, we process your email address to send you launch updates. You may unsubscribe at any time via the link in each email or by emailing us.

6. Contact Forms

Data submitted through contact forms is used solely to respond to your inquiry and is stored for the duration required by applicable law.

7. User Rights (GDPR)

Under the EU/UK GDPR you have the right to:

• Access your personal data
• Request rectification or erasure
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your local supervisory authority

8. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected or as required by law.

9. International Data Transfers

Where personal data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.

11. Contact Information

For any privacy-related request, please contact us at info@sugar-agency.media.